Dr Niro Sivanathan will talk about how a cognitive quirk in the evaluation of information holds important implications for how to communicate to ensure our messages are effective and influential. Dr Niro Sivanathan is an Associate Professor of Organisational Behaviour at LBS, where he speaks, teaches and consults on topics of influence, negotiations and decision-making. His research, published in top Science, Management and Psychology journals, explores how our psychological experience with status and power influences our judgements, decisions and behaviour.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Source: TED Talks Ideas Worth Spreading